Reinforcing QuickBooks’ mission of backing accountants, bookkeepers, and business owners to achieve success their way.
Intuit QuickBooks, in a campaign from TBWA\Sydney, shows that its invoicing, expense management and payroll software helps small business owners (SMBs)do more of what they truly love.
"We believe we have delivered a campaign that not only promotes QuickBooks in a differentiated way, but also truly gets the challenge that so many small business owners face of being able to 'tap into' the admin and financial part of their business so many want to avoid or push to the side,” said Intuit QuickBooks Australia’s marketing director, Jane Merrick.
The campaign films feature original tracks created for QuickBooks that are set to evolve with further iterations of the campaign.
‘Tap into your business side’ follows the launch of the ‘Makes me the _____ of accounting’ campaign last month. Together the campaigns reinforce QuickBooks’ mission of backing accountants, bookkeepers, and business owners to achieve success their way.
The integrated campaign will be running across TV, BVOD, YouTube, OOH, social, digital and PR.
Credits
Intuit QuickBooks
Jane Merrick - CMO
Stephanie Brown – global brand strategist
James Barnett – head of SMB marketing
Elizabeth Harper – head of ecosystem
Creative Agency: TBWA\Sydney
Media Agency: UM/Reprise
Production Company: DIVISION
Director: Matt Kamen
Music: OTIS
Stills
Production Company: The Pool Collective
Photographer: Ingvar Kenne
