Dick Smith looks at all the creative 'smiths' in the world in its new campaign, by IdeaWorks.
Dick Smith looks at all the creative 'smiths' in the world in its new campaign by IdeaWorks.
“Many great tech stories started in garages, and Dick Smith is no different. Maker culture doesn’t just make up half their name, it’s embedded in Dick Smith’s DNA,” said Tom Hoskins, IdeaWorks’ creative director.
IdeaWorks created the campaign along with a series of short films celebrating the maker culture.
The campaign is running across TV.
Credits:
Agency: IdeaWorks
Creative director / art director: Tom Hoskins
Writer: Michael Pickering
Art director: Ollie Beeston
General manager: Monika Vidovic
TVC
Production company: Plaza Films
Director: Dave Wood
Producer: Lee Thompson
Editor: Stuart Morley
Maker videos:
Production company: Dakota Media
Director: Adam Marsden
Producer: Nick Price
Makers: Malcolm Faed, Alex McClung, Tom Hetherington and Ben Jancovich
