“Our mission is to help everyone move freely, safely and with pride."
Digital marketing agency Hello Social has launched a campaign with Uber in celebration of Worldpride with the ‘Pride Ride’ bus service.
The launch campaign sees a retro-styled hop-on, hop-off bus to help festival-goers navigate their way around the events in Sydney, safe and entertained. The campaign’s intention is to highlight the talent and voices of the LGBQTIA+SB community.
Following a launch via an exclusive ride with party bus icons the Vengaboys, the Uber PrideRide is now available to festival goers travelling around the heart of the festival during the weekends between February 17 - March 5.
Andy Morley, head of marketing at Uber ANZ said: “Our mission is to help everyone move freely, safely and with pride, so we couldn’t be more excited to launch the Uber Pride Ride in collaboration with Vengaboys and our first nations LGBQTIA+SB partner Black Rainbow. We’re super proud to provide a platform that helps festival goers, our community and partners celebrate who they are with pride, while making travel around this once-in-a-lifetime festival easier, and a lot more fun.”
Sam Kelly, managing director Hello Social said: “Uber is a brand that was born at the intersection of culture and community. There is no better way to drive a progressive and inclusive narrative than by spreading colour and joy in the streets, and across social feeds around the country."
The event plan, live GPS bus tracker and full coverage can be enjoyed on Uber Australia’s social channels.
Credits
Client: Uber
Sr. Marketing Director, APAC: Lucinda Barlow
Director Of Marketing, ANZ: Andy Morley
Social Media Lead, ANZ: Joshua Pickstone
Marketing Manager: Dan Greenberg
Communications Director, ANZ: Peta Fitzgerald
Communications Lead, ANZ: Claire McAdam
Experience Agency: Hello Social
Partner & Managing Director: Sam Kelly
Director of Client Experience: Maddie Marovino
Strategy Director: Matt Pearce
Head of Media & Analytics: Daniel Hill
Group Account Director: Ed Popa
Senior Account Manager: Gabriella Lock
Account Manager: Carla Wong
PR Agency: Herd MSL
