Canned laughter.
Uber Eats has delivered its latest installment of ‘Get almost, almost anything’ via Special during the AFL Grand Final.
The new iteration, titled ‘Canned Laughter’, features actor and comedian Jason Alexander and humorously explores the chaos that can arise when the idea of having everything at our fingertips becomes a little problematic.
Following successful collaborations with Kris and Kendall Jenner, Tom Felton, and Nicola Coughlan, this fresh take on the campaign is another self-deprecating admission that there are some things Uber Eats doesn't deliver.
Alexander's journey begins when the funny man can’t land a joke at a dinner party.
Frustrated, he turns to Uber Eats to order ‘canned laughter’, and his problems seem solved…until it becomes clear that there are some situations where laughter is less than ideal, ultimately leading to unexpected consequences.
The world of Alexander’s comedic desire continues in a series of social spots which further illustrate the array of items available on Uber Eats - from retail, grocery, alcohol, convenience and of course, restaurant cuisine.
“There’s always been a special part in my heart for comedy and the iconic tropes of television of yesteryear,” Alexander said.
“Working with Uber Eats in a way that was a self-deprecating homage to these elements and why they perhaps don’t hold true today was genuinely great fun.”
Uber ANZ brand lead Channa Goonasekara said this campaign would not have worked with anyone else in the world.
“We were over the moon to be able to partner with Jason on this new iteration of our brand platform,” Goonasekara said.
“His comedic calamity is instantly recognisable and his performance is brilliantly nostalgic as it builds throughout the hero brand film.”
The film premiered during the halftime show of the AFL Grand Final, complemented by a series of audio ads and social spots rolling out across various platforms.
The ‘Get almost, almost anything’ platform has been exported globally to Taiwan, Spain, Mexico, the United States, Canada, Chile, Sri Lanka and Portugal.
Special's creative directors James Sexton and Harry Neville-Towle said it’s been great to bring this sitcom trope to life, as well as bring back Alexander’s distinct brand of misery.
“Jason Alexander’s life being ruined by canned laughter feels like a great continuation of Uber Eats’ now well known self-deprecating tone and open admissions that they don’t deliver everything,” the duo said.
“It’s also more entertaining evidence you really really don’t want us to .”
Credits:
Uber Eats
Senior Director of Marketing, International: Lucinda Barlow
Senior Director of Marketing, APAC: Andy Morley
Head of Marketing, ANZ: Nicole Bardsley
Brand Lead, ANZ: Channa Goonasekara
Brand Marketing Manager: Rebecca Macciolli
Brand Marketing Associate: Holly Dover
Global Executive Creative Director: Danielle Hawley
Creative Director, APAC: Adam Ledbury
Associate Creative Director: Yessy Downs
Director Communications, ANZ: Peta Fitzgerald
Head of Delivery Communications, ANZ: Nick Vindin
Media Lead, ANZ, Rob Maddison
Strategy Lead, APAC: Josh Pickstone
Sr. Marketing Manager, NZ: Olivia Sykes
Talent and Legal: Cameron Loughlin, Jessica Shao
Special
Partners/CEO: Lindsey Evans & Cade Heyde
Partners/CCO: Julian Schreiber & Tom Martin
Creative Directors: James Sexton & Harry Neville-Towle
Lead Creatives: Joe Ranallo & Will Winter-Irving
Creatives: Hannah McCowatt, Laura Grimshaw & Toby Kennedy
Managing Director: Lauren Portelli
Team Leads: Rachel McEwen, Laura Little
Business Director: Claire Emery
Business Manager: Oscar Kennedy
Head of Strategy: Celia Garforth
Strategy Director: JJ Bender
Head Of Film Production: Sevda Cemo
Executive Producer: Wendy Gillies, Paul Johnston
Integrated Producer: Will Sealey
Head Of Stills: Nick Lilley
Stills Producer: Danielle Senecky
Head Of Design: Adam Shear
Designer: Maggie Webster, Cameron Morris
Finished Artist: Jen Bailey
Exit Films / Smuggler Films
Director: Mark Molloy
Cinematographer: Robert Elswit
Executive Producer: Leah Churchill-Brown
Producer: Alexandra Taussig
Producer: Luigi Rossi
1st AD: Peter Kohn
Casting Director: Jodi Sonnenberg
Chee Productions
Executive Producer: Tamiko Wafer
Executive Producer: Matt Chee
Photographer: Christopher Tovo
Digital Operator: Jake Lowe
Retouching: Cream Studios
The Editors
Editors: Stewart Reeves
Managing Director: Nicoletta Rousianos
Executive Producer: Rita Gagliardi
Lead Flame Artist: Eugene Richards
Colourist: Fergus Rotherham
Rumble Studios
Lead Sound Designer: Tone Aston
Sound Designer: Daniel William
Sound Executive Producer: Michael Gie
BTS Press
Tony Gardiner ACS
Media Agency: EssenceMediacom
Retail Agency: Hatched
