Six people who face up to terminal illness deliver thought-provoking home truths about what really matters in a campaign from The Monkeys.
See here for UBank CMO stands by campaign - 'We need it to be disruptive'
UBank has taking a provocative stance in its latest campaign, aiming to encourage Australians to consider what they truly value in their lives.
As part of this project, UBank, The Monkeys and Pulse Communications worked with Palliative Care Australia to seek advice and help find the six people featured in the film, sharing the perspective of a group in our community not often voiced in mainstream media.
The ad asks Aussies to reconsider putting all their money into a home they can’t afford, refining the ‘Australian Dream’ through terminally ill patients who share their thoughts on the important things.
The theme of the film is centred on finances and how a bigger house can often lead to more stress, not a better life.
UBank’s ambition is to have more customers with smaller home loans that comfortably fit their lifestyle, rather than less customers with big debt that are overstretched trying to pay off their loan.
UBank CEO Lee Hatton says: “We are seeing too many people working hard to pay off a home they barely spend any time in, and making difficult compromises rather than enjoying their lives. Our belief is that by borrowing less, you can have a bigger life.”
The project kicked off with PR, led by Pulse Communications, with an appearance on Channel 7’s Sunrise by Bronnie Ware, a former palliative carer and author of Five Regrets of the Dying.
The Monkeys co-founder and ECD Scott Nowell says: “This film calls on the unique clarity and wisdom of people living with terminal illness to force us to rethink what’s really important in our lives. It’s confronting but valuable to ask yourself what the ‘Australian Dream’ actually costs in terms of stress and most importantly, time with your friends and family.”
*UPDATE: See here for UBank CMO stands by campaign - 'We need it to be disruptive'
Credits
Client: UBank
Agency: The Monkeys
Executive Creative Director: Scott Nowell
Senior Art Director: Scott Dettrick
Senior Writer: Andrew Fraser
Director: Mike Hill
Director of Photography: Tristan Milani
Senior Producer: Penny Brown
Production House Producer: Jo Johnston
Production Manager: Jo Messina
PR: Pulse
Media: Bohemia
Post Production: The Butchery/ The Refinery
Executive Producer: Amelia Bromley
Editor: Dan Lee
Colourist: Scott Maclean
Online: Drew Downes
Sound House: SongZu
Executive Producer: Katrina Aquilla
Sound Designer: Simon Kane
