The campaign is a celebration of women all over the world, with a focus on supporting one another.
Lingerie brand Triumph has launched its latest global campaign, 'Together We Triumph', working with international integrated communications agency VCCP.
The campaign is focused around female empowerment, with the brand drawing on notions of sisterhood and togetherness, a new creative direction for the brand.
Reflected through 'real life moments' the brand looks to drive home a theme of empowerment and strength. As part of the campaign Triumph elected to work with an all-female creative team lead by Award Winning Australian filmmaker, Paola Morabito.
"We’re excited to bring such a powerful campaign to women all over the world. Triumph already has a strong association with female empowerment, because of its heritage in listening and fitting women in lingerie for over 130 years," Triumph Au/NZ marketing manager Alana Jones says.
"The idea that women are stronger together and when supported by Triumph everyday, is a natural progression for the brand, which we’re confident, will resonate well with our customers."
The campaign will run across TV, cinema, digita, OOH and retail worldwide.
"Our campaign in 2018 has a digital and social focus, which we will drive to connect with our consumers on a deeper level by putting her centre stage," Triumph global head of brand Suzanne McKenna says.
"By deliberately moving away from a product centric campaign, it has given us a fresh perspective to our communication across all our channels."
