The campaign features Jimmy Barnes, The Living End and Sting.
Triple M has launched a new campaign featuring a litany of local and international celebrities, comedians and sporting icons and champions the Triple M talent.
Launched 19 February it will run across outdoor, transit, TV, print, digital and social mediums throughout Triple M’s four metro cities – Sydney, Melbourne, Adelaide, Brisbane, and in Perth for Mix 94.5.
Southern Cross Austereo’s head of marketing Nikki Clarkson says that the campaign heroes the musicians and talent who have been an integral part of the station over the decades, as well as celebrating the new Australia-wide station.
“We are excited to build on the campaign we launched for Triple M across regional Australia in December 2016 with this new work for our metro stations. Triple M is now truly a national brand” she says.
