Leading local integrated travel group, helloworld, is marking the United Nations World Tourism Day on September 27, by creating an innovative and world first social media initiative - #helloworldRELAY.
Leading local integrated travel group, helloworld, is marking the United Nations World Tourism Day on September 27, by creating an innovative and world first social media initiative - #helloworldRELAY.
The Instagram project will capture countries, cities, people and places, through creative and inspiring images on the same date across our incredible planet. Partnering with over 60 countries and more than 75 Instagram influencers, helloworld will present a unique perspective of the opportunities for travel across the globe with travel itineraries expertly curated by helloworld agents and destination partners.
Chief Marketing Officer at helloworld, Kim Portrate, said the movement that will create social media history.
“There are approximately five million Australians checking into Instagram every month with 70% of those users active every day. The #helloworldRELAY is a unique opportunity to inspire travellers and show them parts of the world they may have never seen before," she said.
