The new campaign Decisions, created by Saatchi & Saatchi Sydney, is an extension of its Smiles All The Way proposition.
Thrifty has launched Decisions, an integrated campaign via Saatchi & Saatchi Sydney, to promote its vast vehicle offering, delivered with a smile.
In an extension of its Smiles All The Way proposition, Thrifty helps to keep customers moving in the right car for their needs, whatever they might be.
“Thrifty have a vehicle to suit everyone and every situation, even the most challenging customers with the least likely cargo,” says Saatchi & Saatchi Sydney executive creative director Rebecca Carrasco.
“Price and location remain the key drivers of rental choice but what sets Thrifty apart is its commitment to go above and beyond to keep customers smiling all the way."
With one of the largest range of passenger and commercial vehicles on its fleet and more than 170 convenient locations around Australia, Thrifty is equipped to meet all types of personal, leisure or commercial rental needs, while remaining committed to providing great customer service every step of the way.
“Thrifty does more than just provide a great rental vehicle. We are passionate about ensuring all aspects of the rental experience keep our customers smiling," Thrifty sales and marketing director David Coutts says.
“Thrifty’s mission is to continue to build our position as Australia’s most-loved car rental brand.”
The TV spots will be supported by print, online and radio.
Credits
Client: Thrifty
Sales & Marketing Director: David Coutts
Senior Manager Brand Marketing: Shelly Misra
Client: NRMA
Senior Brand & Creative Director: Marie Ferrett
Brand Communications Manager: Ange Tobin
Creative Agency: Saatchi & Saatchi Sydney
Chief Creative Officer: Mike Spirkovski
Executive Creative Director: Rebecca Carrasco
Creative Director: Sam Chappell
Senior Copywriter: Anton Posa
Senior Art Director: Simon O’Neill
National Head of Broadcast: Renata Barbosa
Senior TV Producer: Michael Demosthenous
Production Director: Greer Macpherson
Planning Director: Peter Pippen
Group Account Director: James Tracy-Inglis
Senior Business Manager: Izabela Gustowski
Production Company: Prodigious
Director: Tommy Thoms
DOP: Campbell Brown
Executive Producer: Tim Pietranski
Producer: Matt Reeder
Media: Spark Foundry
