'There's a Chemists' Own For That' via Saatchi & Saatchi

"Every bit as good as the market leaders."

Private label Chemists' Own has introduced its debut campaign via Saatchi & Saatchi Australia.

"There's a Chemists' Own For That" highlights the pharmaceutical firm's diverse selection of daily remedies as viable alternatives to established brands, helping to bolster pharmacists' ability to offer equally effective, cost-conscious options to their customers. 

Arrotex general manager – marketing, health, Daniela Priekopa, said "There’s a Chemists’ Own For That" is the perfect encapsulation of their offering – remedies for all manner of every day ailments, every bit as good as the market leaders.

“We have high hopes that this campaign will drive permission for us to be in the conversation at the counter," said Priekopa.

Saatchi & Saatchi associate creative director, Kerem Sekerci, said with the cost-of-living crisis really starting to pinch, it’s the perfect time for Chemists’ Own to be front of mind for customers.

“With its extensive range, and medicines containing the same active ingredients as the big brands, Chemists’ Own offers effective relief for whatever you need, without breaking the bank," said Sekerci.

“We had a lot of fun creating the campaign and working with the amazing team at Arrotex. We’re looking forward to what’s next.”

Developed by Saatchi & Saatchi Australia, the campaign features a series of digital and TVC films, as well as social and OOH elements.

Following a competitive pitch, the campaign marks the first piece of work from Saatchi & Saatchi since the agency won the account.

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