Red Bull invites you into the world of adrenaline junkies, in its latest installment of the The World of Red Bull campaign.
The campaign plays on the energy drink's tagline and promises to “give you wings”, as the video shows a series of ideas and sports powered by the buzz of Red Bull.
The World of Red Bull also leans on digital using the hashtag #givesyouwings as well as a digital portal where you can explore stories from local and international Red Bull athletes and opinion leaders including local hero FMX rider Josh Sheehan.
An ad set to Pharrell Williams' new track 'Come Get It Bae' will also air on Australian TV, online and in cinema.
Credits
Local creative agency: R/GA
Local media agency: Vizeum
Client: Red Bull Australia
