72and Sunny created 65 assets.
Paspaley and 72andSunny ANZ return with a striking launch for Paspaley’s new Wild collection.
Featuring enigmatic Australian-American actor Leila George, this launch celebrates the brand's connection to the raw natural landscapes of the Kimberley - the birthplace of Paspaley pearls.
The campaign is designed to create a brand story, across the entire brand experience, from online film to digital to large scale outdoor and in-store POS. In all, 72and Sunny created 65 assets.
Helmed by director and artist Adam Kiers from Playground Films, the additional collaborators on the project include acclaimed Tongan-Australian choreographer Sela Vai, double Grammy nominated Nigerian artist Niniola, mixed by Italian /Ghanian DJ producer GuiltyBeatz, with photography by Australian Jake Terrey.
Australian-American actor, said: “I've actually felt untamed myself, on this shoot. It’s the music playing in this wilderness and the choreographer inspiring me to improvise - that has been totally wild and untamed. It felt amazing to be back in Australia shooting this campaign, in this stunning landscape, wearing the most beautiful pearls in the world.”
Paspaley creative director, Christine Salter, said: "Paspaley’s latest Wild collection is uniquely Australian and iconically Paspaley.“The Wild collection embodies the exhilaration of nature against your skin, like a swim in the ocean touched by sand, salt and sea, or an afternoon spent roaming free in the wilderness."
Luke Martin, ECD 72andSunny ANZ: “It’s an honour to share this fourth partnership between ourselves and the Paspaley team. We believe that great relationships lead to great work and this is testament to that belief as the collaboration and partnership grows stronger every year.”
Credits:
Client: Paspaley Pearls
Creative Agency: 72andSunny ANZ
Production House: Playground Films
Director: Adam Kiers
DP: Boris Vymenets
Choreo: Sela Vai
Stills: Jake Terrey
Editor: Lucas Vazquez
Music: Dig Dig By Niniola ft GuiltyBeatz
Audio: Song Zu
Music Supervisor - Chris Chalmers
