The new CarsGuide.com.au campaign calls it the Tinder of car buying. Hopefully with a lot less nudity.
The campaign is the first by BWM Group Sydney and is designed to cheekily highlight how CarsGuide.com.au is changing the online auto retail model by giving consumers greater transparency and tools. The same way Tinder redesigned the dating landscape; although whether that was for better or worse depends on what side of the 'swipe' you're on.
While the TVC is still super secret, so secret the agency wouldn't send us the link, you can check out the campaign when it launches nationally on Sunday 5 October during the NRL grand final. It will be supported by a full TV, digital, radio, OOH and print program, which will roll out over the coming months.
