Interactive billboards have been placed throughout Sydney CBD.
Sydney casino The Star has unveiled a series of out-of-home (OOH) interactive billboards. To celebrate Chinese New Year, the campaign, titled 'Good Fortune', is a collaboration between The Star, media agency M2M and events company Yakusan Brand Experience Group.
The promotional boards from JCDecaux digital can be seen throughout Sydney CBD and tie in with the casino's string of Lunar New Year events. The activations consist of gaming screens and are intended to link the casino with the new year celebrations encouraging visitors to the venue.
Interactive media company Displayground also helped develop an interactive game called 'Lunar New Year' within the casino to accompany the activations. The campaign will run until 12 February.
