Ever heard a Rice Bubble roar? In the olden days, they had the roar of a T-Rex – to stop the dinosaurs from standing on them.
The fantastic imagination of kids is the inspiration for a new spot by Leo Burnett London for Kellogg's Rice Bubbles – or Rice Krispies, as they're called in the UK.
The spot is the first in a new series called 'Imagine That', and stars five-year-old Toby Jones and his wacky imagination.
Credits:
Client – Kellogg's
Agency – Leo Burnett London
ECD – Justin Tindall
Media – Carat
Production – Hornet Inc / Blink
