Captured after Game 2.
The NSW Blues, to commemorate an historic victory, breaking a 19-year State of Origin series drought of winning a decider match at Suncorp Stadium, celebrated in the locker rooms by chanting the iconic "I feel like a Tooheys" jingle.
The 70s jingle was reintroduced to the brand last year as part of its return to the Tooheys How do you feel? platform, and this year has been adopted by The NSW Blues as part of their wins this season.
The locker room moment including the team and inner sanctum of NSW Rugby League was captured after Game 2 and turned into a 15 second TVC which will be airing across NSW as Blues fans around the state celebrate the victory alongside the Blues team.
Hey NSW, How Do You Feel?
Credits:
Client: Lion
Creative Agency: Thinkerbell
Media Agency: UM
