Keep the World Open, created by Campaign Edge, shares what life is like for people with dementia.
Dementia Australia, using the backdrop of COVID-19, has launched a new national campaign via Campaign Edge to show the impact of social isolation faced by people living with dementia.
The Keep the World Open campaign uses the backdrop of the COVID-19 pandemic to show that people living with dementia often feel socially isolated all of the time, not just due to COVID-19.
“People not impacted by dementia are now experiencing what life can be like being socially isolated when the doors are closed due to the COVID-19 pandemic,” Campaign Edge executive creative director Dee Madigan says.
“COVID-19 has changed everyone’s lives. Familiar routines have stopped, people are feeling disconnected and anxious, but for most of us, once the crisis has passed the doors will open again to reconnect with family and friends and get back to normal routines.
“Often, people stop talking to those living with dementia, staying in touch or inviting them to events. People living with dementia are often socially isolated all day, every day. That’s not dementia, that’s discrimination.
“The creative creates empathy and inspires us with ways to keep the doors open for people living with dementia and make a difference to their overall quality of life."
The campaign is running across TV, Catch Up TV, Video on Demand, social media and digital display.
