The Herald Sun wants to highlight the paper's greatest asset; its people.
The Herald Sun has launched a campaign featuring some of the young talent that is responsible for creating the content that has earned the paper strong support in Victoria.
It aims to reinforce the value of masthead’s journalists and its journalism as the most trusted voices of the state.
The Herald Sun says the campaign was designed to showcase the journalist’s passion and the paper's commitment to fostering upcoming talent.
The imagery was rolled out over the long weekend via digital billboards, street furniture, Facebook, rock posters in the city and Melbourne Cricket Ground LED signage – in addition to owned print and digital assets.
The first phase of the 'Victoria's Headlines' campaign runs until June. Cornwell was the creative agency and Herald Sun photographer Tim Carrafa, also in his 30s, captured the unique portraits.
This phase of the campaign will be followed by subsequent iterations later this year that feature high profile reporters and opinion writers as well as causes the paper has championed.
