Just how Australian are you? Going overseas might seem glamorous, but Accor Hotels is pushing the great Australian escape in its latest ad.
The digital marketing campaign aims to encourage Australian residents to explore, discover and learn more about their own backyard instead of going overseas for some winter sun.
It's also hoping to tap into the fall in the Aussie dollar making it more expensive to travel overseas.
Created by GPY&R Melbourne, it includes a test to see just how Australian you are and win a $2000 holiday to explore Australia.
The campaign, fronted by 'Mitch the Kiwi', will run across digital display, radio, video, social media channels for three months.
“The Greatest Australian online test is aimed at quizzing how much or little Aussies actually know about their own landscapes and icons. It’s almost like a mini citizenship test and it will be interesting to see how people score and if it inspires them to take a trip around Australia this winter,” said Accor vice president of marketing and communications, Bridie Commerford.
“With the fall in the Australian dollar making international travel more expensive, now is the best time for Aussies to start exploring their own backyard rather than someone else’s,” said Ms Commerford.
Australia domestic holiday travel declined 1% throughout 2014, according to Accor, while international travel increased 6%.
