Sportswear brand ASICS has unveiled a campaign as part of its status as official footwear and apparel sponsor of Cricket Australia.
Created by Infinity Squared, the campaign uses online mini-documentaries featuring Michael Clarke, Shane Watson and Brad Haddin as the basis for the television creative.
The television commercials will launch on Fox Sports this week while the three documentaries will run across digital and social media.
ASICS and Cricket Australia commercial - Michael Clarke
ASICS and Cricket Australia commercial - Shane Watson
ASICS and Cricket Australia commercial - Brad Haddin
