The company's television debut.
The Australian Building Company (ABC) in conjunction with Hook Creative Studio has launched its latest promotion, 'Mortgage Free', as the company makes its debut on television.
This offer provides new homeowners with the opportunity to live mortgage-free for the first six months, alleviating financial stress and making homeownership more accessible.
"We're incredibly proud to introduce this game-changing promotion. Our campaign is unique to the home builder category and is aligned to our continuous strategy to be a challenger brand," Hook Creative Studio founder and chief creative guy Pat Langton said.
The TVC is set to air across Victoria's regional major networks, and will also be supported by a comprehensive digital strategy, ensuring the message reaches a wide audience across metro and regional.
Australian Building Company marketing manager Leanne Backhouse said this is more than just a promotion; it's a movement towards making homeownership more attainable for Australians.
"Our first TV campaign is a reflection of our dedication to connecting with our audience on a deeper level and showcasing how ABC can change lives especially in regional areas," she said.
"We are excited to see how this initiative resonates with viewers and potential homeowners across Victoria. The campaign also consists of a nine month mortgage free promo in metro areas."
Credits:
Client: Australian Building Company
Leanne Backhouse - Victorian Marketing Manager
Agency: Hook Creative Studio
Production: Hook Creative Studio
