To shine a light on Telstra’s commitment to regional Australia.
Building on more than two decades of partnership with both NRL and AFL, Telstra’s new creative platform, ‘This is Footy Country’ aims to shine a light on Telstra’s commitment to regional Australia by celebrating and acknowledging country footy and the deep relationship between local footy clubs and their communities.
The integrated campaign leverages Telstra’s sponsorships with community initiatives across both codes and creative assets through broadcast and in-stadium signage, as well as in Telstra’s own retail environment.
The creative has been developed in partnership with The Monkeys, part of Accenture Song, and shows a team that gets stranded before a game, and the club president quickly pulls together a crew of last-minute replacements.
Through its distinct visuals, the campaign heroes the many players, supporters, fans and volunteers that all make such a valuable contribution to the club.
The campaign will run through the footy finals season until October 1, across TV, online and out of home, including billboards and Stadiums.
Telstra chief marketing officer, Brent Smart, said footy invokes a sense of community and it’s in the country where this runs deepest.
"Telstra has a strong affinity with regional Australia and we’ve been working with the AFL and NRL for more than two decades, so we decided to marry the two together with our new creative platform, 'This is Footy Country'," he said.
The Monkeys group chief creative officer, Scott Nowell, said the campaign aims to celebrate the deep bond that exists between country footy clubs across Australia and their communities.
"Country footy emphatically represents the very best aspects of these codes, so a chance to shine a spotlight on it – using so much local talent – has been a real joy," said Nowell.
Credits:
Telstra
Chief Marketing Officer - Brent Smart
Head of Creative Excellence - Anna Jackson
Head of Brand & Network Marketing - Alita McMcMenamin
Senior Brand Specialist - Jon Hollett
Principle Media Sponsorships, Awards & Experiential - Genelle Sharples
Senior Media Specialist - Robert Aoukar
The Monkeys, part of Accenture Song
The Monkeys Group CEO & Accenture Song ANZ President - Mark Green
Group Chief Creative Officer - Scott Nowell
Chief Creative Officer - Ant Keogh
Head of Production/Producer - Penny Brown
Chief Client Officer - Belinda Drew
Business Strategy Director - Ben De Castella
Creative Director - Sam Dickson
Creative Director - Cameron Bell
Senior Art Director - Alex Polglase
Senior Copywriter - Jake Ausburn
Art Director - Emmalie Narathipakorn
Copywriter - Seamus McAlary
Group Business Director - Amanda Porritt
Senior Business Director - Samar Karim
Business Manager - Kevin Diep
Print Producer - Candy Carter
Production: Exit Films
Director - Mark Molloy
EP - Leah Churchill Brown
EP - Declan Cahil
Producer - Mark Foster
Casting: Citizen Jane
Post production: The Editors
Audio production: Massive Music
Music: Level 2
