The story of Little Donkey who goes on a journey across the world.
The next chapter of Telstra’s brand platform, ‘Wherever we go’, focuses on the magic of Christmas and spending time with those most important to us.
The film, directed by Steve Rogers, tells the story of Little Donkey, an accidental singing superstar who goes on a journey across the world before realising he misses his family.
Telstra’s CMO Brent Smart said this is a second chapter for the brand.
“Our second big Christmas ad, following on from last years that was a business success and picked up a couple of Effies,” he said.
“And more importantly, the second chapter in our Wherever We Go brand platform, reminding us that no matter where we go in life, Christmas is about getting back to those who matter most.”
Bear Meets Eagle On Fire’s founder and CCO Micah Walker said the agency wanted to tell a Christmas story without falling into the holiday cliches.
“Hopefully the heart of this rings true and people get a bit of giggle along the way,” he said.
+61 managing director Blake Crosbie said “it’s a charming story that is so true of Christmas and so naturally adds to the brand idea.”
OMD Australia's managing partner Helen Guard said the agency is excited to bring Telstra’s Christmas story to life.
“From the big screen to the small screen, the streets to the stores, Little Donkey should be unmissable during this festive season,” she said.
The integrated campaign also extends into retail through two trading campaigns for Black Friday and Christmas Sale, which focus on elevating the in-store experience and making Telstra the gifting destination of choice this Christmas.
Credits:
Creative Agency: Bear Meets Eagle On Fire with +61
Media Agency: OMD Australia
Client: Telstra
Chief Marketing Officer: Brent Smart
Head of Brand and Sponsorship: Alita McMenamin
Head of Creative Excellence: Anna Jackson
Brand Manager: Dene Mackenzie
Senior Marketing Specialist: Stephanie Fredericks
Marketing Specialist: Annabel Hudson
Senior Retail Marketing Specialist: Candice Neels
Retail Marketing Specialist : Tamara Saleh
Media & Marketing Operations Lead: Paula Marreiros
Senior Media Specialist: Robert Aoukar
David Yung: Senior Marketing Specialist
Lucy Surace: Senior Media Specialist
FILM
Production Company: Revolver
Director: Steve Rogers
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/Partner + Producer: Pip Smart
DOP: Nicolas Karakatsanis
Production Designer: Steven Jones-Evans
Costume: Margot Wilson
Casting: Peta Einberg Casting
Editorial: The Editors
Managing Partner/EP: Nicoletta Rousianos
Editor: Jack Hutchings
Post Production: Blockhead VFX
Sound House: Rumble Studios
Lead Sound Designer: Tone Aston
Sound Designers: Renee Park / Daniel William
Music Production / Arranging: Jeremy Richmond
Executive Producer: Michael Gie
Music Supervision: Trailer Media
Music Supervisor: Anton Trailer
OOH
Photography: Derek Henderson
Retouching: Capturelab
