“With the help of a team of domino experts, we built a bespoke set with a series of elegant domino runs.”
Telstra and +61 with Bear Meets Eagle On Fire have partnered with director Dan Tobin Smith and art director Rachel Thomas to bring Telstra’s Home Internet experience to life.
The films celebrate “beautiful” internet performance using a practical theatrical set and thousands of colourful dominoes,
The bespoke set was built for real in a large studio space with set designers and domino experts.
Telstra CMO Brent Smart the work was designed to stand out.
“This distinctive campaign is designed to capture the imaginations of Aussies and stand-out in a market where everyone continues to focus on tired rational proof points,” he said.
“With the help of a team of domino experts (yes, that’s a real job), we built a bespoke set with a series of elegant domino runs using more than 20 thousand real dominos. Beautiful.”
“It's a very simple idea where the elegance of the execution reinforces the message,” Micah Walker, CCO at Bear Meets Eagle On Fire, said.
Credits:
Agency: +61 with Bear Meets Eagle On Fire
Media: OMD Australia
Client: Telstra
