In the latest installment of “You don’t need the best network…until you do”, the telco presents some familiar situations people find themselves in.
Telstra has launched Time For A Chat, the next instalment of its long running “You don’t need the best network…until you do” campaign.
Created by The Monkeys, part of Accenture Interactive, and directed by Brian Aldrich from Finch, the campaign uses crucial moments in people’s lives to demonstrate the importance of being with Australia’s best mobile network.
“Telstra’s network plays a crucial part of the fabric of Australian society, connecting millions of people every day to what matters most to them," Telstra chief marketing and brand executive Jeremy Nicholas says.
"We loved the emotion in this spot, from the first moment we saw the script.”
The Monkeys creative director Stuart Alexander says each spot presents a familiar situation that people find themselves in.
“Whether it’s sharing big news, changing plans in a hurry or quickly looking up something important, it’s nice to know that Australia’s best network is there for you when you need it," Alexander says.
The campaign is set to run on television and in-cinema over the coming months, including during the AFL and NRL 2019 Grand Finals.
Credits
Client: Telstra
Chief Marketing & Brand Executive: Jeremy Nicholas
Network Marketing Principal: Sam Sherriff
Marketing Specialist: Danielle Davies
Creative Agency: The Monkeys Sydney
Group CCO & Co-Founder: Scott Nowell
Executive Creative Director: Vince Lagana
Creative Directors: Stuart Alexander, Daniel Fryer & Ben Sampson
Creative Team: Pierce Thomson, Maria Torres, Chloe Banicevic & Archana Murugaser
Business Strategy Director: Hugh Munro
Business Director: Toby Hussey
Account Director: Jennifer Johnson
Senior Account Manager: Jack Stone
Head of Production: Penny Brown
Senior Producer: Christina Wilmot
Production Company: FINCH
Director: Brian Aldrich
MD/EP: Corey Esse
EP: Karen Bryson
Producer: Cath Anderson
DOP: Daniel Ardilley
Editor: Dan Lee
Editorial: Arc
Grade: Ben Egleton
Flame: Drew Downes
Post Production: Atticus
Casting: Stevie Ray at McGregor Casting
Sound: Song Zu
