Australian Molly Wright - one of the youngest TED speakers.
M&C Saatchi Group AUNZ and Finch Sydney have collaborated with the Minderoo Foundation to deliver a TED talk by seven-year-old student Molly Wright on early-childhood brain development.
How every child can thrive by five is aimed at mums and dads-to-be but has reached beyond to a global audience. So far, it has had more than 12 million views on TED’s Facebook page and more than 5.7 million views on TED’s Instagram. It has been viewed more than 2.4 million times on the main TED site.
The idea came from Thrive by Five, an initiative of the philanthropic organisation, Minderoo Foundation. It was brought to life by internationally-acclaimed filmmaker Michael Gracey (director of The Greatest Showman). It stars Molly Wright, a Grade 2 student from Queensland.
“Whilst the TED video was primarily launched via social media, and hospitals around the world, our team has created a connection plan that will deliver this important message at all moments where a new parent or guardian will need it most," says M&C Saatchi AUNZ group CEO Justin Graham.
"Minderoo is an organisation which is truly giving back, and creating change on a global level. We are delighted that we are able to partner with them to realise their ambitions through creative thinking."
Credits
Client: Minderoo Foundation
Creative Agency: M&C Saatchi Group AUNZ:
CEO: Justin Graham
Chief Creative Officer:Cam Blackley
Managing Director: Michael McEwan
Group Account DIrector: Am Lall
Head of Content: Emma Parsons
Group Strategy Director: Cat Mellon
Copywriter: Tom Bradbeer
Art Director: Laura Brown
Producer: Andrew Perry
Production Company: FINCH
Director: Michael Gracey
