A startled business owner who is faced with a coiling serpent of receipts and invoices.
TBWA\Melbourne has teamed up with National Australia Bank (NAB) to launch its shiny new bookkeeping tool dubbed ‘NAB Bookkeeper'.
The campaign is the next iteration of the recently launched ‘Wrangle Your Money’, which sees NAB supporting and empowering its customers to make better financial decisions.
NAB Bookkeeper is an all-in-one financial management tool aimed at helping small businesses streamline and simplify their finances.
The new platform delivers accounting, invoicing and tax calculation, with a plan to add payroll and expense management functionality in the future.
TBWA\Melbourne was tasked with developing the brand strategy and campaign for the launch, which included producing in house. The ad was directed by TBWA’s Kale McRedmond, who also served as a lead creative.
Set in the back of the same baby store featured in the previous Business Wrangle campaign, the 30” spot opens with a startled business owner who is faced with a coiling serpent of receipts and invoices.
The air crackles with echoes of Western music as a stand-off between the business owner and her financials causes tension to mount. With a swift maneuver, the business owner unleashes the power of NAB Bookkeeper, causing the annihilation of the paper threat.
NAB executive, marketing for the Business & Private Bank, Elly Bloom said NAB Bookkeeper isn’t just a product.
"It’s a reflection of our ongoing commitment to providing tailored, digital support and tools that empower our business customers. TBWA has captured the essence of this beautifully in the wild world we know our customers operate in.”
TBWA\Melbourne ECD Matthew Stoddart said small business owners are usually portrayed as in control.
"But the reality of running a business is far from orderly, and the risk of their receipts turning into paper snakes is a daily fear. The new campaign helps vanquish that problem and puts business owners back in control with the help from NAB. It was a lot of fun".
The media strategy, which was delivered by Mindshare, sees the campaign running in Australia across connected TV, social and OLV.
Credits:
NAB
Elly Bloom - Executive Marketing, Business & Private Bank
Simon O’Connor - Head of Business Marketing
Katherine Venus - Head of Small Business & Digital Marketing
Donna Reynolds – Senior Consultant, Creative & Content
Keegan Nash - Consultant, Creative & Content
Susanna Hondrokostas – Manager, Brand Identity
Nyaradzayi Masanga – Consultant, Brand Identity
Minh Tang – Senior Consultant, Brand Identity
Marcus Sands – Consultant, Media Personalisation
TBWA
Chief Creative Officer: Paul Reardon
Executive Creative Director: Matt Stoddart
Creative: Kale McRedmond
Creative: James Southey
Creative: Eliza Romanos
Co-Head of Planning: Virginia Pracht
Planning Director: Zac Martin
Head Content Producer: Joel Morgan
Managing Director: Ricci Meldrum
Client Partner: Sarah Tukua
Business Director: Ella Hine
AV
Production house: TBWA\Melbourne
Director: Kale McRedmond
Producer: Joel Morgan
DoP: Max Walter
Production Manager: Phoebe Graham
Editor: Tom Edney
VFX: Studio Pancho
Sound: Rumble Studios
Colourist: Matt Fezz
Media
Mindshare
