The Royal Automotive Club of Tasmania (RACT) is telling Tassie to accept nothing less than right royal service.
Each of the campaign’s five TV spots tell a unique story about the RACT’s commitment to providing Tasmanians with an exceptional service experience based on local knowledge and quality you can trust.
The integrated campaign will launch this Saturday with the first 30-second spot going live during the AFL grand final right before kick-off.
The campaign will be supported by press, print, outdoor, online, social, in-store and radio.
Credits:
RACT
Chief Executive Officer: Harvey Lennon
Executive General Manager, Membership & Community: Stacey Pennicott
Marketing Manager: Emily Cason
RACT Insurance
RACT Insurance Chief Executive Officer: Trent Sayers
RACT Insurance Marketing Co-ordinator: Leah Tierney
BWM Group
Managing Director: Mark Watkin
Client Services Director: Belinda Murray
Group Account Director: Nick Robinson
Senior Account Manager: Jana Wilkes
Account Manager: Mitch Wells
Executive Creative Director: Murray White
Creative Director: Ed Carveth
Copywriter: Mike Lee and Adam Slater
Design: Alex Zhadan / Lisa Cammarano
Planning Director: Susannah Stoney
Planner: Diarmuid McSweeney
Onscreen Producer: Jonathan Gerard
Head of Creative Services: Pat Vitetta
Creative Service Manager: Pravina Kumar
Production
Production Company: 2c Management
Executive Producer: Kia Scott
Directors: Stampede: Toby Dixon and Alex Feggans
Line Production: Hype TV Tasmania
Music and Sound: Bang Bang Melbourne
Grade and Post: Method Melbourne
