TAL extends partnership with AFLW.
Life insurance provider TAL has collaborated with AFLW athletes on a film celebrating the people whose off-field assists have made them the players they are today.
The program compliments TAL’s partnership with the AFLW, supporting players through sponsorship, flexible career opportunities and positive engagement.
Hawthorn FC captain Emily Bates, who lost her father young, said her mum has been by her side every step of the way.
“My dad passed away when I was 15 and never got to see me get drafted,” she said.
“She took on the role of being my coach and getting me to training, all while working and navigating a new life for us.”
Bates starred in the film alongside GIANTS player, Aliesha Newman and Sydney Swans player Ally Morphett, who both said they wouldn’t be where they are today without their families.
“I’m from a small town and my parents would drive me 2.5 hours each way to get to training and 6 hours on weekends to Melbourne,” Morphett said.
“They did that while working for two or three years until my draft year.”
Credits:
TAL:
- Alex Homer - Chief Customer & Brand Officer
- Antony Wilson – General Manager, Brand & Communications
- Michelle Singer – Head of Brand
- Joline Samawi – Senior Brand Manager
- Amber Lowings – Brand Manager
Publicis Sport and Entertainment:
- Will Koukouras - National Director of Sport & Entertainment
- Patrick van Breugel - Partnerships Manager of Sport & Entertainment
Bastion:
- Matt Robinson – Managing Director
- Ben Hourahine – Chief Strategy Officer, Digital Brand
- Simon Langley – Group Chief Creative officer
- Ernesto Sumarkho – Creative Lead
- Thomas Marcusson – Creative Director
- Kelly Henderson – Group Client Director
- Sarah Chamberlain – Senior Client Manager
- Hannah McHardy – Senior Strategist
Production – Bastion Make:
- Carolyn Starkey – Executive Producer
- Raquel Abi Ghosn – Junior Producer
- DP/Director - Ryan Kermond
- Ben Zemanek – Senior Editor
