Taco Bell's Super Bowl spot bigger than manbuns, aliens, drones, hoverboards and even football star Neymar.
If Super Bowl ads are about going big, then Taco Bell's spot hits the mark.
Promoting its new Quesalupa - essentially a taco made with fried flat bread and stuffed with cheese - the ad takes you through several trends suggesting the snack food will be bigger than a series of trends, including manbuns, Tinder, a crazy Texas lawyer guy, drones, driveless cars, Mars landings, aliens and James Harden's beard.
Each trend links to the next one as the level of 'big' becomes astroniomical.
Airing during American football's showpiece event, we are told the Quesalupa is even going to be bigger than football... the round-ball version, as we are told by Brazilian football star Neymar.
The ad even closes with a laughing George Takei - what more could you ask for.
If munching into a Quesalupa is as much fun as the ad, then Taco Bell is onto a winner.
