T-Mobile's Super Bowl ad has hit the big screen, and features Steve Harvey, who infamously crowned the wrong contestant Miss Universe recently.
In the hopes of creating anticipation, last week the telco revealed one of its Super Bowl ads, leaving the rest of its Super Bowl plans a secret until kickoff.
The ad is both a play on that Miss Universe slip-up, and also a nod to recent ads that the telco has been running in response to a recent Verizon ad called "A better network as explained by colourful balls."