Booking parking at Sydney Airport is 'easy-peasy' and can save you serious moola, particularly if you do not drive a toy Lamborghini.
That's the gist of Sydney Airport Parking's playful new TVCs, which were developed by Core and shot by Anifex.
The two 30-second spots use colourful die-cast toy cars and stop frame animation to show the cost effectiveness of parking at Sydney Airport.
The TV ads are a first for Sydney Airport Parking, but you may have seen the toy car theme used in an outdoor and print campaign earlier this year.
“When we created the ‘Easy-Peasy parking’ brand idea using the little toy cars, we knew it would extend nicely into TV using stop frame animation. The production style enhances the brand message and dials up its new fun personality,” Core creative partner Christian Finucane explained.
Hopefully, Sydney Airport Parking will release a second series of TVCs that helps motorists locate the six “convenient” car parks without doing airport happy laps.
