Across video, audio and out of home.
Cryptocurrency exchange Swyftx has worked with Landor Australia and Wavemaker to launch a major video, audio and out of home (OOH) campaign.
The OOH campaign features digital billboards, office ads, buses, trams, radio, broadcast, and digital advertising, comprising a core message that centres on inspiring people to pursue simple dreams in epic ways.
The campaign builds on the exchange’s existing NRL partnership, which remains the biggest crypto exchange sponsorship in Australian sport.
It follows the refresh of the brand in May, led by Landor’s Australia studio. The refresh positions Swyftx as a thought-leader in the category with an updated identity featuring a new logo and colour palette, a dual typography style and the introduction of imagery and illustration.
Swyftx's CMO, Chris Vanek, said the company's goal is to humanise the concept of financial freedom.
"We want to show that joy and time are the real luxuries that come with financial independence," he said.
“We expect more than half of Aussie millennials to own or have owned digital assets by the end of this year. A lot of people are simply exhausted by what’s on offer from traditional financial services. They want more direct control over their finances, and they want at least some exposure to non-traditional assets like Bitcoin.”
