Key assets were developed including a 60-second jingle and supporting individual product videos with the iso animals.
The Swisse ‘Iso-Wellness’ Bundles campaign, created by full-service international creative agency Noisy Beast, brings to life five product bundles each with their own animal persona based on a range of isolation ‘need states’.
Noisy Beast worked with Swisse to identify new consumer needs that have come out of lockdown during COVID-19 such as eating more, trouble sleeping and exercising less.
The team then created an ‘Iso Animal’ persona for each Bundle based on the need state, from a naming convention and collaboration with the illustrator Brolga to bring this to life in a fun, relatable way.
The campaign was rolled out via the Swisse owned channels including a paid social campaign across Instagram and Facebook.
Key assets were developed including a 60-second jingle and supporting individual product videos with the iso animals.
Credits
Account Director: Lucy West
Producer: Claire Crawford
Editor: Thomas Pollard
Senior Art Director: Sang Kim
Art Director: Lilly Wollmering
Senior Copywriter: Gareth Sweet
Copywriter: Shaun Mcfarlane
Art Director: Josh Brown
