"The all-new S-CROSS called for a campaign that was a little more premium yet retained."
Suzuki Australia – Automotive has released 'When Adventure Calls', the next instalment of its 'For Fun’s Sake' brand campaign via Deloitte Digital to accompany the launch of Suzuki S-CROSS.
The campaign tracks a couple who’s every-day journey to work is interrupted by a call from their old friend, Adventure.
Matt Lawson, chief creative officer of Deloitte Digital APAC, said: “It’s an advertising trope as old as the hills, ‘when adventure calls…’, but with the new S-CROSS and its ALLGRIP technology we felt it was time for Suzuki to swerve straight into it and have some fun.”
Robert Rosengarten, marketing manager – Automotive, Suzuki Australia, said: “As our new flagship vehicle, the all-new S-CROSS called for a campaign that was a little more premium yet retained our Suzuki ‘For Fun’s Sake’ soul….‘When adventure calls’ is the answer. With its ALLGRIP technology SCROSS offers versatility, style and function in a small SUV package both in an urban setting or off the beaten track. It’s the Suzuki that is up for any adventure.”
The latest iteration of the For Fun’s Sake brand platform will roll out through a fully integrated campaign across broadcast TV, social media channels, digital display, point of sale, and Suzuki.com.au.
Credits:
Client: Suzuki Australia
General Manager, Automotive: Michael Pachota
Marketing Manager, Automotive: Robert Rosengarten
Digital Marketing Coordinator, Automotive: Daniel Sammut
Creative Consultancy: Deloitte Digital
APAC Chief Creative Officer/Partner: Matt Lawson
Executive Creative Directors: Charles Baylis & Anthony Moss
Designer: Caitlin Demetriou
Copywriter: Talia Stone
Partner: Adrian Mills
Group Account Director: Daniel Loukidis
Account Manager: Ellie Young
Senior Producer: Marlese Sloan
Finished Artist: Mark Scano
Production: Finch
Director: Alex Roberts
Executive Producer: Corey Esse
Producer: AnnaTara Clark-Sneddon
Cinematographer: Tim Tregoning
Casting: Mackintosh
Post Production: ARC
Offline: Jo Scott
Colourist: Edel Rafferty
Online: Jamie Scott
Sound: Sonar
Sound Engineer: Timothy Bridge
Producer: Louis Moore
Media: Noisy Beast
Group Media Director: Ben Lynch
Media Account Manager: Josh Sharpe
