Samsung's latest ad puts a boy and his dad in the Colosseum with the gladiators, thanks to the new high tech curved screen that claims to makes viewers feel like they are part of the action.
The ad, which was developed by CHI & Partners, London, will air this week.
The tagline “Surround your senses” runs throughout the campaign as Samsung looks to spruik its latest range of high tech audio-visual equipment for the home.
