Goats. Yes goats are laughing at you. Find out why in eBay latest campaign by Havas.
Launching Big Sundays via a campaign by Havas Worldwide Sydney, eBay is planning to turn Sundays, its busiest shopping day of the week, into a bigger deal.
Big Sundays will feature a series of five-minute quick-fire auctions during the peak hour of 8pm to 9pm.
Alex Carr, managing director at Havas Worldwide Sydney, said: “This idea of owning Sundays, principally Sunday evenings when other traditional retailers have packed up, is absurdly simple and differentiating.”
As well as the 'Goats' spot, there is a 'Drop Everything' ad, a 'Birthday' ad, and a 'Roast Breakfast' ad.
The TV campaign is supported by online and outdoor executions.
Credits:
Client: eBay
Agency: Havas Worldwide Sydney
Sound: Rumble Studios
Post production: The Editors
