Aussie stunt man Nash Edgerton scales buildings for menswear brand Van Heusen.
Hollywood stunt man, Aussie-born Nash Edgerton is scaling new heights to promote Van Heusen's latest range of suits. The range, called Move, has been designed to offer “unrivalled flexibility and movement” so wearers can be free to scale buildings on their lunchbreak if they so desire.
Edgerton, who features in The Matrix trilogy, Star Wars II and III, The Thin Red Line and Superman Returns, is testing the suits to their limits.
The integrated advertising, digital media, in-store and publicity campaign was created by Bashful.The brand is licensed in Australia by Gazal.
Dianne Taylor, Gazal general manager of marketing, said: "We continually strive for innovation in products and marketing. Listening to our customers and responding to their needs ensures Van Heusen retains its number one brand position for business apparel in Australia. Our customers told us suits were uncomfortable to wear - we think we've fixed that and the campaign brings that to life."
Emil Vrisakis, Bashful creative director, said: "We approached the campaign with the idea of testing the limits of Van Heusen Move. The campaign shots show an extreme product demonstration that underlines the freedom of movement of the collection."
Credits:
Photographer: Chris Searl
Stylist: Dave Bonney
Creative Agency: Bashful
Media Agency: Frontier Australia
PR: Stellar Concepts
Client: Gazal
