Oporto, a brand which claims to mix Portugal with Bondi, has worked with Publicis Mojo Sydney to reposition its portfolio of products.
Founder António Cerqueira created a fusion of culture and cuisine, which will now be promoted via TV, out-of-home, radio and point-of-sale, using the tagline ‘Inspired by Streets of the World’.
Oporto's menu has also been revamped introducing new products such as the new Roman Aioli and Thai Curry burgers that launch with the campaign.
The ads take a light-hearted view of the places that have inspired the new menu items and the street cooks who make them a reality.
Grant Rutherford, Mojo’s new ECD said, “It’s really exciting seeing your pitch winning idea come to life with a client that has creativity as a cornerstone of it business.”
