It's always surprising when you come across a campaign like this, its message clear and poignant - if not bewildering the message still needs to be sent.
beyondblue raises awareness to casual discrimination and the impact this has on the Aboriginal and Torres Strait Islander community in this short yet high impact TV commerical.
The launch of 'Stop. Think. Respect' from agency Marmalade Melbourne focuses on subtle social ousting that happens everyday.
Social hashtaggers can get involved in sharing awareness with #StopThinkRespect.
The campaign runs across online, television, digital poster and social media.
Credits
Client: beyondblue
GM Marketing and Communications: Janine Scott
Major Campaigns Advisor: Rhiannon Bell
Project Manager: Sarah Squire
Agency: Marmalade
Executive Creative Director: Neil Mallet
Creative Director: John Akritidis
Director of Client Service: Lisa Gumbleton
Senior Account Manager: Hayley Sims
Producer: Beaver
Production Company: Guilty
Director: Corrie Jones
Producer: Rohan Timlock
DoP: Shelley Farthing-Dawe
Post Production: Cutting Edge
Editor: Billy Browne
Colorist: Martin Greer
On-Line Editor: Viv Baker
Post Producer: Bronwyn Ketels
Sound: Final Sound
Music Composer: Paul Ruske
Sound Designer: Craig Conway
Sound Producer: Laura Hesse
