Courtesy of an Esky giveaway promotion.
Garden power tool brand STIHL Australia is inviting customers to ‘Chill With STIHL’ this Spring courtesy of a ‘STIHL Esky Giveaway’ promotion across its 600 plus national Dealer network.
A lively and upbeat multi-channel campaign from creative agency partner HBK includes digital, radio and outdoor, and is led by one thirty second and one fifteen second tv commercial.
Directed by Yianni Rowlands, the tvc’s feature two talking eskies ‘chilling’ and shooting the breeze on site at a professional landscape gardening job, as their owners make busy in the background.
With the two larrikin characters entertainingly brought to life by Australian comedians Luke Heggie and Ben Lomas, the tv execution was briefed to be ‘as enjoyable for STIHL customers as the quality STIHL Esky itself’ says Jo Katsos, marketing director STIHL Australia.
"In times that may be tough for professionals and home gardeners alike, we have implemented the initiative to enter the Spring period with optimism and celebration," said Katsos.
"Our campaign is designed to reward customers for purchasing multiple STIHL tools, including from the vast array of promotions, to help people get the job done in the garden this Spring and once they’ve done the job, enjoy their Esky to Chill with STIHL.”
Stuart Penny, creative director at HBK, said beyond providing quality garden power tools to professional gardeners, STIHL understands its customers enjoy their chill time as well.
"So, it is a brilliant brand partnership leading into an unusually hot Spring! The opportunity was to have a little fun with the brand and connect with the STIHL audience in a different way," said Penny.
"Bringing our Esky’s to life seemed like the obvious choice - it gave us a platform to showcase the promo in an entertaining way. I mean who wouldn’t want a talking esky!”
‘The Chill With STIHL’ campaign is currently on screen, with digital and outdoor, including animated boundary advertising at the MCG, also now in market.
Credits:
Client: STIHL Australia
Jo Katsos – Marketing Director
Agency: HBK
David Hayes – Principal
Sheridan Devereux – General Manager
Stuart Penny – Creative Director
Stuart Laverie – Senior Copywriter
Kylie Blatsis – Senior Account Director
Campbell Brown – Account Manager
Katelyn Clark – Editor
PRODUCTION
Guilty - Production Company
Yianni Rowlands – Director
Jason Byrne – Executive Producer
Jack Davies – Production Coordinator
David Guest - DOP
Thanassi Panagiotaras - Colourist
Nick van Cuylenberg @ White Owl Sound – Audio Production
MEDIA – Rapid Media
Kate Collins – Account Director
Caitlin Grant – Senior Account Manager
