Train your eye on this and help kids who need it have a first class experience.
The Starlight Children's Foundation is getting its message out – Starlight Express style – with a new outdoor campaign with Queensland Rail.
The charity is using the sides of trains in Queensland for a fundraising campaign for its Starlight Express Room at the Children's Mater Hospital.
Kirsty Dollisson, general manager of TorchMedia, said: “Consumers' consumption of media has changed through the digital revolution which has led to an ongoing decline in the traditional TV and radio. Outdoor seems to be the modern flavour and brands are shifting their marketing spend to ensure they get the best brand impact on their campaigns.”
Credits:
Client: Starlight Children's Foundation
Agency: TorchMedia
