Reflecting the style Stacks has been known for since 1931.
Milk+Honey has released its first brand campaign for Stacks Law Firm, one of Australia’s largest law groups, with 22 offices across Australia.
‘The lawyers you know’ reflects the uniquely personal and reassuring style Stacks has been known for since 1931.
The campaign, directed by Paul Middleditch and shot by DOP Daniel Ardilley, the filmic centrepiece uses the analogy of a wild brumby being tamed by a Jillaroo to convey how the emotional volatility of the law can be mastered with an experienced, confident and caring hand.
Chief executive officer, Ben Stack, said: “Milk+Honey’s level of strategic thinking and creativity is second to none, and their collaborative style gave us confidence every step of the way. At Stacks, we have so many different audiences and different areas of practice that it’s really hard to find a new brand positioning that can work seamlessly right across the business. They absolutely nailed it.”
Milk+Honey founders, Andy DiLallo and Steve Jackson, say: “The marketing of legal services has been a staid and predictable format for years: Insert lawyer in front of bookcase and flash phone number. We were excited to bring new and fresh thinking into the category to help position Stacks in their rightful place."
‘The lawyers you know’ will run nationally across TV, online, social and press.
Credits:
Client: Stacks Law Group: Ben Stack and Liz O’Reilly
Agency: Milk+Honey United, Sydney
Production Company: Plaza Films
Director: Paul Middleditch
Producer: Peter Masterton
Production Manager: Nicole Richardson
DOP: Daniel Ardilley
Post Production: The Editors
EP: Nicoletta Rousianos
Editor: Laurence Van Camp
Colourist: Ben Eagleton
Online Op: Matt Edwards
Music & Sound: Massive Music
Executive Creative Director: Ramesh Sathiah
Composer: Lance Gurisik
Sound Design: Abigail Sie
Executive Producer: Katrina Aquilia
Photography: Louis & Co
Photographer: Ian Butterworth
Executive Producer: Louis Molines
Producer: Camilla Carey
Retouching: Cream Electric
Media Agency: Slingshot
Casting: Fountainhead Casting
