The campaign's fourth chapter is titled 'Be Heard'.
Australian retailer Sportsgirl has launched the fourth chapter of its Be That Girl movement, titled 'Be Heard'.
Introduced in August 2018, Be That Girl was designed to help empower Australian girls and give them confidence to be whoever they want to be by giving them a platform to share their stories and inspire others.
Sportsgirl moved beyond 'What She Wears' and started talking to her about what she believes in, generating conversations around topics she feels strongly about.
"Sportsgirl are listening and constantly evolving to ensure we are relevant for right now," Sportsgirl CEO Colleen Callander says.
"2020 is the start of a new decade, one that celebrates diversity, creativity, spirituality and inclusivity, the latest instalment, Be Heard features ten new faces - both female and male, a first for the brand."
This year, the line-up of talent includes transgender influencer and LGBTQI+ advocate AJ Clementine, body positive activist Kate Wasley, financial advisor Victoria Devine, makeup artist Jacob Stella, influencer and environmentalist Inka Williams, journalist and presenter Grace Koh, artist and writer Sabina McKenna, beauty entrepreneur and Bread Beauty Haircare founder Maeva Heim, human rights journalist Mikele Syron and Australian Paralymic athlete Erin Cleaver.
The class of 2020 will feature in a series of unscripted and honest films that sees them answer a series of candid questions touching on what it's like to be a gen Sportsgirl in 2020.
Each member of the cast opens up to provide an insight into their world and what's on their mind, inspiring and paving the way for others to turn their obstacles into triumphs.
"Sportsgirl provides a platform for young people to tell their stories to both empower and inspire our customers," Callander says.
"From overcoming adversity, discrimination and victimisation to embracing their creativity and challenging the status quo, we use these stories to inspire a generation.
"The cast have been selected to not only be the face of the campaign but act as a voice and barometer for gen Sportsgirl.
"We need to ensure we are embracing and understanding our customer, their behaviours and their way of life - this is constantly changng and we must continue to evolve with them."
