Creative shop BMF has continued its winning streak, launching a second campaign for Sportsbet’s ’Cash Out’ feature.
This feature allows punters to 'Cash Out' before the game has ended or if they’re in front and want to call it quits whilst they’re ahead they can take their winnings early. The choice is theirs.
Following on from the success of the first phase of this campaign, which just picked up a Bronze Radio Lion at Cannes, phase two of the ‘Cash Out’ campaign dramatises the heightened levels of excitement and control punters now feel.
Campaign credits:
Executive Creative Director: Cam Blackley
Art Director: Harry Neville Towle / Helen King
Copywriter: James Sexton / Alex Bolderoff
Strategic Planner: David Warren
Client Services Director: Daniel Lacaze
Account Director: Will Woods
Agency Producer: Fiona Gillies
Project Manager: Clare Yardley
Director: Craig Melville
Production Company: Jungle Boys
Producer: David Curry
Post Production:
Editor: Jon Holmes
Sound Design: Rumble Studios - Tone
DoP: Simon Ozolins
GM of Marketing: Luke Waldren
Brand Manager: Kathy Daves
Senior Designer: Duncan Le Cornu
Content Manager: Raman Goraya
Video Content Manager: Simon Coughlan
Project Coordinator: Felicity Smith
