Sportsbet are using Aussie sheep to send a message to the all blacks: “Call me!”
Sportsbet are playing on the old myth that New Zealand are “more than” fond of their sheep in a new ad that aims to get Australia excited ahead of Saturday’s Bledisloe Cup clash.
The ad shows a frisky flock of 500 hearing the news the All Blacks are coming to town.
One sheep says: “Sonny Bill can charge me!"
“No sheep were herd in the making of this video, but it could just put the All Blacks off their game enough for the Wallabies to pull the wool over their eyes on Saturday night,” sportsbet.com.au brand ambassador Christian Jantzen says.
Ahead of the #BledisloeCup, some Australians have a message for the All Blacks… pic.twitter.com/bXSLwgG7EO
— Sportsbet.com.au (@sportsbetcomau) August 17, 2017
Sportsbet never shies away from controversy, releasing an ad earlier this year that featured drug cheat Ben Johnson. The ad caused a social media stir and was ultimately banned by the ad watchdog.
Credits
Client – Sportsbet Credits
Agency – Naked Communications
Communications Manager - Will Byrne
Executive Creative Director – Jon Burden
Group Account Director – Richard Woods
Chief Strategy Officer – Brett Rolfe
Senior Producer – Michael Wilson
Senior Account Manager – Denniz Post
Art Director – Jenny Tang/Bryce Waters/Daniel Davidson
Copywriter – Chris Nguyen/Ash Wilding
Animal Handlers - Film Livestock Australia
Farmer – Hazelmere Burke P/L
Drones – Drone Films
Post production - Limehouse creative
