Using virtual production technology.
Sportsbet uses its signature creative style – bold, fun and tongue-in-cheek – in its latest campaign which highlights AFL Same Game Multi Tracker.
The campaign uses virtual production technology to bring AFL Same Game Multi Tracker’s “imaginary” HQ to life.
It was created by Sportsbet’s inhouse creative team in collaboration with production partner Palomina and Steelbridge Studios and Alt VFX.
Shot in both virtual and real sets at Steelbridge Studios in Queensland, Palomina engaged Armand De Saint Salvy to amplify AFL Same Game Multi Tracker’s “imaginary” HQ.
Together, all partners took an idea and brought to life the inner workings of the app through relatable and comical departments, each representing the legs of a Same Game Multi.
Palomina’s Kate Merrin said it’s always exciting being given the opportunity to work with new tech.
"Virtual production really suited this creative idea and with Steelbridge we were able to build the world that Armand and Sportsbet envisioned for the Tracker HQ, working with amazing talent from WA and Qld," said Merrin.
"It was a great process and shoot."
Sportsbet’s head of brand, GTM & advertising, Jason Thatcher, said Armand’s off-beat creative approach complements their brand satire perfectly.
"He’s a master storyteller who seamlessly combines comedy and drama to make stories resonate with a brand’s target audience," said Thatcher.
"We just love the style of this ad and the world which we built for it, and we are confident punters will engage with AFL Same Game Multi Tracker as a result."
Sportsbet’s ECD, Rambo Goraya, said Sportsbet has always been renowned for its audacious and unexpected campaigns and this latest campaign is no exception.
"It’s a product that punters love and we hope the playful creative visualisation of Tracker in the TVCs resonates with them just as much as the product itself," said Goraya.
The creative features 3 x 45” executions, 3 x 30” and 3 x 15” spots, all supported by bespoke edits for social media channels including Instagram, Facebook and Snapchat, plus radio.
The campaign goes live across various sporting platforms (FTV, PTV and Digital) on April 30 and will be aired across various channels for up to six months.
Credits:
Client/Creative - Sportsbet
Chief Marketing Officer, Mark Migliorini
General Manager of Advertising, Partnerships & Marketing Production, Tim Hernadi
General Manager of Creative Content, Kathy Schokman
Head of Brand, GTM & Advertising, Jason Thatcher
Campaign Manager, Jack Stewart
Head of Production, Dan Atkins
Executive Creative Director, Raman Goraya
Creative Director, Tim Leckie
Senior Creative: Shaun Conroy
Production Partner: Palomina
Production Producer: Kate Merrin
Brand Producer: Rachel Gilkison
Director: Armand de Saint-Salvy
DOP: Lachlan Milne
Production Designer: Laura Elkington
Casting: Toesox, Perth & Ben Parkinson, Brisbane
VFX Supervisor: Colin Renshaw
Virtual Production: Steelbridge Studios
Editor: Michael Houlahan @ The Institute of Post
VFX / Online: Alt VFX
