Building on the ‘Be a spirited traveller’ platform.
CHEP Network has launched its first work with Spirit of Tasmania with an integrated campaign across television, digital, social and outdoor platforms.
Building on the ‘Be a spirited traveller’ platform that has been central to Spirit of Tasmania’s creative strategy for the past seven years, the new campaign asks travellers to ‘Pack more in. Get more out.’
Unlike air travel, there are no baggage limits onboard. Whether it’s a beloved surfboard, a cherished guitar or
a collection of local wines, the belongings passengers take to and from Tasmania onboard make it a unique travel experience.
“Spirit of Tasmania offers travellers the unique chance to take whatever they want on holiday and bring even more back. No 7kg weight restriction. No oversized baggage fees. No limits to your trip,” CHEP Network deputy CCO Glen Dickson said.
The integrated campaign includes a rollout that extends across out of home media, radio, digital & social.
Credits:
Agency, CHEP Network
Client, Spirit of Tasmania
Production Company, Revolver
• Directing Collective: The Glue Society
• Director: Pete Baker
• Managing Director/Co-Owner: Michael Ritchie
• Executive Producer/Partner: Pip Smart
• Executive Producer: Jasmin Helliar
• Producer: Lib Kelly
• DOP: Jordan Maddocks
• Production Designer: Imogen Walsh
Casting
Northside Casting
Post Production
• The Glue Society Studios
• Editor: Luke Crethar
CHEP Network ● Melbourne ● Sydney ● Brisbane 2
• Music and Sound Post: Sonar Music
• Composer: Cameron Bruce
• Music Production: Josh Pearson
• Sound Designer: Timothy Bridge
• SFX Editor: Joel Dias
