Marks the launch of Sofitel's new social media personality, engaging younger consumers in a fresh and entertaining way.
French luxury hospitality Sofitel has launched its TikTok account with a three-part video series 'Sofitel Encounters'.
The series, rolled out across the brand's global lnstagram, Facebook, YouTube and in a first TikTok, takes audiences on a journey of heartfelt encounters experienced between guests and employees.
From perfectionist Chefs debating the art of croissant-making in the kitchen to special friendships made between guests and hotel staff - the series takes viewers behind the grand lobbies and plush suites to provide a relatable, yet irresistibly chic look at the inner-workings of some of the world's most luxurious hotels.
Three episodes, released in three separate parts, each introduce a fresh lineup of eclectic characters including an eccentric bestselling author who entertains the hotel staff with his imaginative story ideas, to a sophisticated woman with a morning routine so elaborate it borders on the surreal.
Whether it's an ASMR-style pillow menu review, a delectable croissant tasting ritual, or a silent comedic standoff between guests who refuse to give up their Sofitel MY BED, Sofitel Encounters delivers a refined yet playful take on what makes a Sofitel stay so unforgettable.
Created in collaboration with the leading luxury creative & digital agency, Publicis Luxe, and directed by Spain-based film director Fabio de Frei, Sofitel Encounters
The video-series marks a new era for Sofitel's social media presence with the brand moving towards more snackable and relatable storytelling that reaches its ever-increasing Zillenial audience.
Sofitel, MGallery and Emblems chief marketing officer Xavier Royaux said this new campaign marks a bold step in elevating the Sofitel brand through fresh and dynamic content that appeals to a younger and increasingly important audience for the brand.
"By blending refined storytelling with engaging and relatable humor, we want to connect all of our audiences in an authentic way on all the platforms they love," Royaux said.
