Samsung's new campaign featuring socceroo Tim Cahill urges Aussies to reunite and watch sports together.
Samsung has launched its newest campaign featuring Socceroo Tim Cahill.
This is the first initiative by the tech company to feature Cahill.
Timvite is an interactive digital campaign that urges Australians to get together and celebrate sporting events such as the FIFA World Cup.
Created by Leo Burnett Sydney, Timevite is a shareable social post that also generates a calender invite.
"Timvite gives sports fans a unique way to reconnect with new and old friends. Tim Cahill is an Australian sporting legend and receiving a personalised message from him is a sure way to get your mate's attention and lock in the next catch up," Samsung CMO Josh Grace says.
This campaign is also focused around Samsung's latest range of QLED TVs and runs till July 15.
“A lot of us are so busy being busy these days that we’re seeing less and less of our friends. The Timvite campaign is all about reuniting you with your friends so you can share the important things in life like watching sport," Leo Burnett Sydney creative group head Nigel Clark says.
“Tim Cahill, the legend that he is created a horde of personalised videos for the campaign we which we hope will reunite mates all over Australia through our love of sport and watching historic moments together.”
